Planning for a Personal Marketing Outlet

Marketing S.S.S 3 First term

WEEK 1

Planning for a Personal Marketing Outlet

Performance Objectives

Students should be able to:

1. Explain Sources of fund

2. Identify a good market location

Content

1. Sources of fund

2. Identify a good market location.

 

Planning for personal marketing outlets

Planning can either be strategic or tactical. Strategic planning is the process of determining an organisation's primary objectives and then adopting courses of action that will eventually achieve them while Tactical planning guides the implementations of activities specified in the strategic plan.

Sources of Fund for Establishing Personal Marketing Outlets

1. Saving money with daily contributors and collectors.

2. Obtaining a soft loan from community/merchant banks.

3. Joining cooperative and thrift society for the purpose of collecting the loan.

4. Approaching cooperative thrift society even as a non-registered member.... View More

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