Advertising

Marketing S.S.S 1 Second Term

WEEK 10

Advertising

Performance Objectives

Students should be able to:

1. Advertising

2. Roles of advertising

Content

1. Advertising

2. Roles of advertising 

 

Advertising

Definition of advertising would be considered as given by different authorities and school of thought.

Albert Lasker, who is regarded as the ' father of advertising' sees advertising as a "salesmanship in print"

Chris Doghouse(1985): "Advertising is a marketing tool whose aim is to build preference for advertised brands and services"

To the advertising Practitioners, Council of Nigeria (APCON) which is the advertising regulatory body "Advertising is a form of communication through mass media about products, services or ideas paid for by an identified sponsors"

According to APCON, the meaning…