Marketing S.S.S 1 Second Term

WEEK 5

Consumer behaviour and Organizational behaviour (Contd.)

Performance Objectives

Students should be able to:

1. consumer decision process

2. Problem recognition

3. Information search

4. Evaluation of alternatives

5. Purchase decision

6. Post-purchase behaviour

Content

1. consumer decision process

2. Problem recognition

3. Information search

4. Evaluation of alternatives

5. Purchase decision

6. Post-purchase behaviour

Consumer Decision Process

Consumer decision process connotes a choice on what to buy, how much to spend, what alternative to acquire and where to purchase it. The length of time, period and level of effort they devote to a particular purchasing decision depend on the importance of the desired goods or.... View More