Consumer behaviour and Organizational behaviour (Contd.)
Marketing S.S.S 1 Second Term
WEEK 5
Consumer behaviour and Organizational behaviour (Contd.)
Performance Objectives
Students should be able to:
1. consumer decision process
2. Problem recognition
3. Information search
4. Evaluation of alternatives
5. Purchase decision
6. Post-purchase behaviour
Content
1. consumer decision process
2. Problem recognition
3. Information search
4. Evaluation of alternatives
5. Purchase decision
6. Post-purchase behaviour
Consumer Decision Process
Consumer decision process connotes a choice on what to buy, how much to spend, what alternative to acquire and where to purchase it. The length of time, period and level of effort they devote to a particular purchasing decision depend on the importance of the desired goods or service to the consumer.
Consumer decision process passes…