Types of Market

Marketing S.S.S 1 Second Term


Types of Market

Performance Objectives

Students should be able to:

1. Explain the Meaning of market

2. List and explain Types of market

i. Organizational market

ii. Consumer market


1. Meaning of market

2. Types of market

3. Organizational market

4. Consumer market

Meaning of Market

The word market connotes all the potential or prospective customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy the need and wants. In other words, marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create an exchange that satisfies individual and organisational goals.

Marketing activities include buying, pricing, selling,.... View More

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