Marketing Mix (4ps)

Marketing S.S.S 1 First Term

WEEK 9

Marketing Mix (4ps)

Performance Objectives

Students should be able to:

1. Explain the marketing mix(4ps)

2. Identify the 4ps of marketing

     i. Product

     ii. Price

    iii. Place

    iv. Promotion

Content

1. Explanation of marketing mix(4ps)

2. Identification of the 4ps of marketing.

3. Product

4. Price

5. Place

6. Promotion

 

Marketing Mix

The term marketing mix is a popular phenomenon in the principle of marketing management and it refers to the combination of the four inputs or factors that constitute the major components or pillars upon which marketing system rests. The term is popularly known as the 4ps'. McCarthy in 1976 was the first professional marketer acclaimed to…