Marketing S.S.S 1 First Term

WEEK 12

What Market do

Performance Objectives

Students should be able to explain:

      1. Mobilization of workforce

Content

1. Actions before marketing e.g. mobilization of workforce

What Market Do

The term market consists of all potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy the need and want. It comprises or composed people or institutions with sufficient purchasing power authority, and willingness to buy. The target market for a product is the specific or particular segment/group of customers most likely to procure and patronize a specific product.

Actions Before Marketing

Business organisation before the identification of the needs and wants of the customer which is the core of marketing do perform and embark on certain activities in preparation for business operations. The.... View More