Introduction to Marketing continues

Marketing S.S.S 1 First Term

WEEK 3

Introduction to Marketing continues

Performance Objectives

Students should be able to:

     1. List functions of marketing system

     2. Explain maximize consumption

     3. Explain maximize consumer satisfaction

     4. Explain maximize choice

     5. Explain maximize life quality

     6. Explain maximize profit

Content

1. functions of the marketing system

2. maximize consumption

3. maximize consumer satisfaction

4. maximize choice

5. maximize life quality

6. maximize profit

Functions of Marketing

The following are the functions of Marketing:

1. Maximize consumption

2. Maximize consumer satisfaction

3. Maximize choice

4. Maximize life quality

5. Maximize profit

1. Maximise consumption: This concept connotes that marketing job should be to stimulate, enhance and increase consumption…