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SubjectPaid lesson

Market Segmentation

ClassNotes Team 11 MIN READUPDATED 4 JUL 2026

Marketing S.S.S 1 First Term

WEEK 7

Market Segmentation

Performance Objectives

Students should be able to explain:

      1. Meaning

      2. Basic of segmentation

      3. Geographical

       4. Social-economic

       5. Psychographic

       6. Behavior

       7. Characteristics

 

Content

1. Meaning

2. Basic of segmentation

3. Geographical

4. Social-economic

5. Psychographic

6. Behavior

7. Characteristics

Meaning of Market Segmentation

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

Importance of Market Segmentation

Market segmentation makes it easier for marketers to personalize…