Marketing S.S.S 1 Third Term

WEEK 6

Promotion (Contd)

Performance Objectives

Students should be able to know:

1. Functions of promotion

Functions of Promotion

i. It provides employment for thousands of people l.

ii. It affords the society to enjoy and derive benefits which would not have otherwise been possible.

iii. Promotion helps to influence consumer buying behaviour.

iv. It helps to communicate the strength of a product over its rivals.

v. It helps to re-orientate old customers about other benefits of their valued/ choice products.

vi. It helps to reinforce advertisement.

vii. It facilitates the introduction of new products to the trade.

viii. It enhances and stimulates salesforce enthusiasm.

ix. It promotes sales of established products

x. It.... View More