Merchandizing Cont.

Marketing S.S.S 1 Third Term

WEEK 9

Merchandizing Cont.

Performance Objectives

Students should be able to know:

1. Functions of merchandising

2. Scrambled merchandising

 

Functions of Merchandising

The following are the functions of merchandising:

I. Nearness to the population/target market.

ii. It helps the producers of some perishable goods to have a rigid distribution control to avoid spoilage.

iii. It affords products to have a high value per unit

iv. It helps in spreading the cost of promotion.

v. It helps to create a job for thousands of unemployed.

vi.it helps in product packaging and serves as a source of information.

 

Scrambled Merchandising

"This is the handling of merchandise lines based solely on the profitability criterion and without…