Marketing S.S.S 1 Third Term



Performance Objectives

Students should be able to explain:

1. Meaning Merchandising

2. Features of merchandising

3. Packaging

4. Branding

5. Labeling       



 Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, wholesalers or retailers but not to the final consumer. They provide space for permanent showrooms and exhibit goods and products.

Features of Merchandising

A merchandise marketing activity is characterized as the following:

I. Packaging: This is regarded as the most distinctive marketing effort performs by merchandising.

Functions of Packaging of products

2. Identification of products

3. Information source

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