Merchandizing
Marketing S.S.S 1 Third Term
WEEK 7
Merchandizing
Performance Objectives
Students should be able to explain:
1. Meaning Merchandising
2. Features of merchandising
3. Packaging
4. Branding
5. Labeling
Merchandising
Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, wholesalers or retailers but not to the final consumer. They provide space for permanent showrooms and exhibit goods and products.
Features of Merchandising
A merchandise marketing activity is characterized as the following:
I. Packaging: This is regarded as the most distinctive marketing effort performs by merchandising.
Functions of Packaging
1.protection of products
2. Identification of products
3. Information source
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- Advertising
- Advertising Cont.
- Advertising Cont.
- Promotion
- Promotion Cont.
- Marketing SSS1 Third Term Mid-Term Assessment
- Test
- Promotion (Contd)
- Merchandizing
- Merchandizing Cont.
- Merchandizing Cont.
- Types and functions of Distribution
- Consumer behaviour and Organisational behaviour
- Marketing SSS1 Third Term Final Assessment
- Test
- Chapters 13
- Category SSS1
- Author ClassNotes Edu
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