Merchandizing

Marketing S.S.S 1 Third Term

WEEK 7

Merchandizing

Performance Objectives

Students should be able to explain:

1. Meaning Merchandising

2. Features of merchandising

3. Packaging

4. Branding

5. Labeling       

 

Merchandising

 Merchandise known as merchant wholesalers is regarded as independent firms that purchase a product and resell it to other manufacturers, wholesalers or retailers but not to the final consumer. They provide space for permanent showrooms and exhibit goods and products.

Features of Merchandising

A merchandise marketing activity is characterized as the following:

I. Packaging: This is regarded as the most distinctive marketing effort performs by merchandising.

Functions of Packaging

1.protection of products

2. Identification of products

3. Information source

4.  Enhance disposal

5. Enhance channel acceptance.

ii. Branding: This…