Promotion Cont.

Marketing S.S.S 1 Third Term


Promotion Cont.

Performance Objectives

Students should be able to know:

Forms of promotion

Premium offers

Words of mouth



Merchandising incentives

Training schemes      


Forms of Promotion

i. Premium offers

ii. Word of mouth

iii. Trade-in- allowance

iv. Sampling

v. Merchandising

vi. Training schemes


Forms of Promotion

1. Premium Offer

Traditionally premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price.... View More

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