Promotion Cont.

Marketing S.S.S 1 Third Term

WEEK 5

Promotion Cont.

Performance Objectives

Students should be able to know:

Forms of promotion

Premium offers

Words of mouth

Trade-in-allowance

Sampling

Merchandising incentives

Training schemes      

Content

Forms of Promotion

i. Premium offers

ii. Word of mouth

iii. Trade-in- allowance

iv. Sampling

v. Merchandising

vi. Training schemes

 

Forms of Promotion

1. Premium Offer

Traditionally premium offer is defined as a sales promotion technique where the customers are given two or more products and they pay lower than the price of the combined products. It is an inducement for the customers to buy more products. In premium offers the customers get prizes, gifts, coupons, and vouchers etc. as incentives when purchasing products. At times, Premium…